FAST CASUAL — Dog Haus adds Chef Adam Gertler as Würstmacher
Dog Haus recently named Adam Gertler its "Würstmacher" (sausage-maker).
Gertler will oversee the production and creation of Dog Haus' proprietary sausages. Gertler previously served as a consultant.
"Not only is Adam an über talented sausage-maker, he's also become a great buddy of ours. We're thrilled to now be working with him on a daily basis - particularly as we gear up for continued expansion beyond our Pasadena hometown," says Dog Haus Partner Hagop Giragossian in a company press release.
Gertler, who was a finalist in season four of "The Next Food Network Star," will work in tandem with Dog Haus' Culinary Director Michael Brown. Gertler, host of the Food Network shows, "Kid in a Candy Store" and "Will Work for Food," as well as his current role hosting FX's "FX Movie Download," will serve as a brand ambassador. Fans will be able to follow along with Dog Haus' creative process through Youtube videos starring Gertler that showcase the conception of new sausages, and for real-time updates on Twitter at @DogHausAdam.
"I'm beyond excited to be on board with the Dog Haus guys during this pivotal moment for them," says Gertler. "The creativity and energy they bring to the plate is inspiring, and I look forward to working with them to bring that spirit to communities around the country."