QSR ONLINE — Dog Haus Expands Outside of Home State
Dog Haus, the Pasadena-based concept known for its gourmet hot dogs, sausages, burgers, and one-of-a-kind creations, will be opening a franchise location in Centennial, Colorado, on May 9, 2015. Located at 12023 E. Arapahoe Rd., Centennial, Colorado, the restaurant from franchisee Jason Bell will be the ninth location of the emerging brand, and the first outside the state of California. Dog Haus was originally founded by Partners André Vener, Hagop Giragossian, and Quasim Riaz in 2010 to recapture the nostalgic childhood experience of eating a hot dog. To commemorate its arrival in the area, Bell will invite locals to swing by the Haus for a free hot dog on opening day.
"I can’t wait to introduce our Centennial neighbors to what is sure to be the best wurst experience of their lives,” Bell says. “Dog Haus has a very enthusiastic following so we feel lucky to be the first Dog Haus outside of California and we are already seeing quite a bit of anticipation surrounding the opening from Colorado’s Dog Haus fans.”
As part of that introduction to the community, guests will be able to swing by from 11 a.m. - 10 p.m. on May 9 to enjoy a free hot dog from a selection of Dog Haus' classic all-beef skinless dog offerings, all served up on grilled King's Hawaiian rolls. Options will include the cult favorite Sooo Cali HausDog with wild arugula, tomato, crispy onions, spicy basil aioli, and avocado; the Downtown Haus Dog featuring a smoked bacon wrapped dog topped with caramelized onions, sautéed bell peppers, mayo, mustard, and ketchup; and The Cowboy Haus Dog with White American cheese, smoked bacon, bbq sauce, and crispy onions.
To pair with their dogs, diners can order fare from Dog Haus' full menu, which is rounded out with gourmet sausages, burgers, corndogs, and sides — each prepared with high quality ingredients. The Fonz Haus Sausage partners a spicy Italian sausage with pastrami and melted Mozzarella; while the Das Brat HausSausage features a bratwurst with caramelized onions, kraut, White American cheese, and whole grain mustard aioli. Burgers run the gamut from the trademarked The Freiburger with White American cheese, a fried egg, haus slaw, fries and mayo; to the Holy Aioli with White American cheese, caramelized onions, smoked bacon, and garlic aioli. Ambitious diners can also opt to build their own dog, sausage, or burger with the wide array of toppings available.
Lighter appetites and kids can indulge in slider-sized portions, from a burger with caramelized onions, White American cheese, and mayo; to a corn dog featuring an all-beef mini dog dipped in root beer batter. Equal attention is paid to the quality-driven sides, like Chili Cheese Tots or fresh-cut, twice-fried fries with haus-made cheese sauce, Cheddar, haus chili, and green onions; beer-battered onion rings. To end on a sweet note, shakes and malts, cookies, and other treats are also available.
To complement the main offerings, diners can select from a thoughtful list of beers and wines. The restaurant will boast four craft drafts with an emphasis on local breweries going by the pint. Canned craft beers will be served up in koozies — a nod to backyard summer BBQs.
The fast-casual concept, designed to elevate the nostalgic experience of eating that quintessential hot dog or burger, carries its ethos over to the aesthetic of the space. After ordering at the counter, diners can gather around communal-style tables outfitted with bar stools or at cozier tables that span the perimeter of the 2,030 square-foot restaurant. Striking red and black accents enliven both interior and exterior, bringing a modern sensibility to the classic concept.
“It is incredible to see how Dog Haus has grown over the past year and become a part of so many new communities,” Giragossian says. “We are excited to start this next chapter with our first out-of-state location and we know Jason is the right man to bring the Haus to the Centennial community.”