QSR MAGAZINE ONLINE — Dog Haus Serves Up Fosselman's Ice Cream
Dog Haus, the rapidly expanding gourmet hot dog, burger, and sausage concept, is paying homage to its SoCal roots with the announcement of a new collaboration with the Alhambra, California–based Fosselman's Ice Cream Company, a sweet staple in the San Gabriel Valley community since 1919. For the first time in its history, Fosselman's iconic premium ice cream will be available in soft-serve form at all 10 Dog Haus company-owned and franchise locations throughout Southern California, as well as Centennial, Colorado. To commemorate the occasion, Dog Haus invited locals at each respective restaurant to enjoy a free soft serve cone on Labor Day, Monday, September 7.
"As a Pasadena-based restaurant, we've always had a deep respect for local businesses in our community like Fosselman's that are as committed to quality as we are at Dog Haus," says partner Hagop Giragossian, who oversees menu operations for the growing brand. "We've been scooping their ice cream at our original Hill Street location since our founding in 2010, but this will be a first for us in terms of introducing a whole new product from our hometown to all our restaurants. It's exciting to be able to bring something that's so specific to Los Angeles to communities beyond our county's border—particularly as we continue to franchise and expand throughout the U.S."
With that introduction, Dog Haus will be debuting a classic vanilla soft serve available in a sugar cone or cup, as well as vanilla, salty caramel, and Dutch chocolate milk shakes that combine Fosselman's ice cream with the same base that's used to produce the soft serve. The end product? An ultra-indulgent shake that took the management and culinary teams at Dog Haus months of research and testing to develop with Fosselman's.
"We're looking forward to expanding our relationship with Dog Haus to bring our premium ice cream to our fans in an entirely different form than they've experienced before, while also reaching new audiences across the country," says co-owner John Fosselman. "It's an incredible opportunity to work with a growing brand that has so much hometown pride."
In addition to offering a free cone on Labor Day, during the month of September Dog Haus will host an "I Scream, You Scream for Fosselman's Ice Cream" contest on Facebook and Instagram. Guests will be invited to post videos screaming at the top of their lungs for an opportunity to win a free ice cream cone each week for a year at their local Dog Haus. Each store will select a winner based on entries submitted from September 1 to 30.
Dog Haus currently operates two company-owned locations in Pasadena, and eight franchise restaurants in Alhambra, Burbank, Canoga Park, Fullerton, Santa Ana, Thousand Oaks, West Covina, and Centennial, Colorado, with plans for more than 100 franchise locations to open in six states.